SEOUL, South Korea — October 21, 2025 — Global home appliance leader Midea today announced its participation in the 56th Korea Electronics Show (KES 2025), underscoring its commitment to expanding its presence and strengthening brand recognition in the South Korean market.

Held from October 21 to 24, 2025 at COEX, Seoul, KES 2025 is Korea's largest and most comprehensive exhibition in the electronics industry, featuring over 550 companies and 1,300 booths showcasing the latest innovations and technologies across various sectors.

The company will present its entire product lineup across all categories, highlighting Midea's wide product portfolio, cutting-edge technology, and design excellence. The booth will adopt an open, four-directional layout for improved accessibility and will feature interactive experiences and live demonstrations to allow visitors to explore Midea's innovative solutions firsthand.

"KES 2025 is an important opportunity for us to showcase Midea's technological leadership and design innovation directly to Korean consumers," said a Midea Korea spokesperson. "Through this exhibition, we aim to build stronger connections with local customers, enhance market-tailored product strategies, and solidify our position as a trusted comprehensive home appliance brand in Korea."

Midea has earned numerous global design awards, including iF, Red Dot, and Good Design, for its excellence in innovation and user-centric design. The company continues to expand its global footprint through participation in major international exhibitions, strategic partnerships, and sports marketing initiatives, further enhancing its worldwide brand presence.